Aveda

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Aveda Corporation is a company founded by Horst Rechelbacher, now owned by Està © e Lauder Companies, headquartered in Minneapolis, Blaine, Minnesota. Aveda produces skin and body treatments, cosmetics, perfumes (internally called "pure-fume"), hair color, hair care products, and train students in cosmetology, massage and esthiology at the Aveda Institutes in Minneapolis , New York City, Des Moines, Washington, DC, Maryland, Vancouver, Calgary, Orlando, Denver, Toronto, and many other cities.

Video Aveda

Histori

Aveda (pronounced ah-vay-da) was founded by Horst Rechelbacher in 1978. In 1970, Horst, en route to India, was introduced to the science of Ayurveda (traditional Hindu holistic medicine system and surgery from India), and suddenly his vision for his company was born. Horst formulated the first product, clove shampoo, in his kitchen sink. Today Aveda is part of Està ©  © e Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Està © e Lauder Companies, Inc., in 1997 for $ 300 million, though Aveda continues to operate as a semi-autonomous entity. After selling the product to Estee Lauder Companies Inc., Horst also sold a salon chain to his successor, David Wagner. The Salon officially known as Horst and Friends was renamed to Juut Salonspa. In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian Cooper-Hewitt National Design Museum. Aveda is one of the first beauty companies to support a set of principles designed to foster greater environmental responsibility in business, known as The Ceres Principles (originally called The Valdez Principles). According to the company's website, "Aveda" is Sanskrit for "all knowledge". "Aveda" is phonetically translated as "????", translated to "non-vedic" (or ???????).

Maps Aveda

Business

Aveda sells natural and organic cosmetics. Aveda also offers certifications to several spas, and training to employees of affiliated salons and spas.

Aveda has a partnership with the Yawanawa tribe in the Amazon Valley as a source of annatto pigments.

Since 1995, Aveda has funded the development and training of babassu processing facilities, soap making facilities, and paper for processing babassu fiber in the Amazon.

Aveda does not test their products on animals, but rather on willing human participants.

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Controversy

In 2009 Aveda (as a subsidiary of Està © e Lauder Companies Inc.), incorporated by the BDS Campaign, as one of the "Top Ten Brands for Boycott this Christmas". The reason The Està © à © e Lauder Company and its brands were chosen was because, "The chairman of this company Ronald Lauder is also chairman of the Jewish National Fund..."

In 2011 Aveda slammed in Park City, Utah during the Evolution of Women in Social Media conference, also known as evo'11, for announcing their payment policy for bloggers who reviewed their products.

Aveda was also criticized for using the "Native" brand name, as indigenous people's pollution. Since then they changed the name of the product line.

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Environment

Through partnership with Native Energy Aveda has helped fund wind turbines. Aveda claims that it buys enough wind energy to drive its main manufacturing facility. The company "sends a sustainability survey to the publication to help decide where to place its ads".

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References

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Further reading

• The New York Times, August 27, 2000 - Taking the Sweet Odor of Success to a New Consciousness

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External links

• Aveda

Source of the article : Wikipedia