The Heart and Stroke Foundation of Canada, branded since November 2016 as Heart & Stroke, is a Canadian charity dedicated to advocacy, education, and the funding of research surrounding heart disease and stroke.
In November 2016, the organization re-branded as Heart & Stroke and introduced a new logo; the new branding is meant to signify a more "personal" approach to its marketing, with a wider targeting of younger demographics and immigrants.
On February 1, 2018, the Foundation released Ms Understood, a report about how women's early warning signs of a heart attack are frequently missed.
Video Heart and Stroke Foundation of Canada
Fundraising
The Heart & Stroke Foundation has a number of annual fundraising events.
Big Bike
Big Bike is a fundraising event geared towards companies, community organizations and groups. Twenty-nine riders power one big red bike for 20 minutes. The Big Bike event spreads awareness, and the importance of raising funds for research. The money raised through Big Bike is used to help fund research that's preventing heart disease and stroke, saving lives and supporting survivors and their families.
Jump Rope for Heart
Jump Rope for Heart is a fundraising event for students in elementary school. The school-based event is a physical activity program based around skipping. Jump Rope for Heart celebrated its 35th anniversary in 2017, with close to 4,000 schools participating across Canada.
Ride for Heart
Heart & Stroke Foundation's Ride for Heart is a yearly summer event based in Toronto. Ride for Heart takes place on part of the Gardiner Expressway and Don Valley Parkway, which are closed for the event. Ride for Heart originally started for cyclists but later opened up to runners and walkers. In 2017, Ride for Heart celebrated its 30th anniversary with 15,000 riders and 5,000 runners and walkers. Its title sponsor is Manulife Financial.
Heart and Stroke Lottery
Proceeds from The Heart and Stroke's annual lottery goes toward supporting grants for ground breaking research at preeminent teaching hospitals and universities across Ontario.
Maps Heart and Stroke Foundation of Canada
References
See also
- British Heart Foundation
- National Heart Foundation of Australia
- United OneHeart Foundation
External links
- Official website
- Heart and Stroke Lottery
Source of the article : Wikipedia
0 Comments