Elements (Chinese: ??; Jyutping: jyun4 fong1) is a large shopping mall located on 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong. It is developed and managed by MTR Corporation through its subsidiary Premier Management Service.
Video Elements, Hong Kong
Description and architectural themes
Elements is located directly above the Kowloon MTR station and near the International Commerce Centre, residential complex Union Square and the Western Harbour Tunnel.
Zoning
The mall is divided into 5 zones base on the concept of the five elements of Nature, namely Metal, Wood, Water, Fire and Earth. Each zone is designed with a distinctive interior architectural theme that responds to the element, public art such as large scale sculptures are also employed to enhance the respective theme. The Wood Zone is highlighted by the sculpture/furniture "The Trails by Worms" and series of art works made of tree branches; the Water Zone is represented by the water feature "Harmony", which is a series of standalone reflective pillar measure (approximately) 9 meters tall with water running down the surface, creating the illusion of a solid yet liquid fountain; the Fire Zone is symbolised by the sculpture "White Heat" and the Earth Zone is symbolised by the sculpture "1/9", which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word Kowloon literally means "Nine Dragons". The Metal Zone is symbolised by metal rings hanging from above, it is also where high fashion and jewellry brands can be found.
Facilities
The Elements has a total of 123 shops as of 2008, along with an ice rink and the 1600-seat Grand Cinema, currently the largest cinema complex in Hong Kong.
The mall has ten washrooms, outside which there is a lobby with sitting area and magazine rack. Management said these are conceived for men "to wait for their girlfriends outside the washroom", providing "a decent and comfortable place for them to wait".
Male washrooms are stocked with colognes, aftershaves and electronic shavers while the female washrooms have perfumes and make-up. Staff are on hand to ensure that all these personal items are kept hygienic.
The shopping mall has a great emphasis on fashion and wardrobe with (as of 2008) 58 shops in that category out of a total of 123 shops in the mall.
Maps Elements, Hong Kong
Transport
Elements is directly connected to Kowloon Station which is served by the Tung Chung Line and Airport Express,there is also in-town check in service just like the ones at Hong Kong Station. The shopping mall is also connected to Austin Station which is served by the West Rail Line, when the West Kowloon Terminus opens the shopping mall will be connected to the new High Speed Railway Station which will provide more customers for the shopping mall. There are also taxi stands for Red Taxis in the Shopping Mall along with two carparks one in the North and another in the South of the mall.
Gallery
References
External links
- [1]
- Elements official website
Source of the article : Wikipedia
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